People spend very little time in their sports attire but this does not stop the manufactures from setting very high prices. Compared to other clothes, single sports attire can cost up to double the price of two clothes. The high pricing comes as a result of so many things of which all have to do with the effort that is put in the production phase. Sports clothes have to be made with great precision for them to be effective to the users. Several factors also have to be considered in order to come up with products that meet customer requirements. The following are reasons why sports clothes are so expensive.
Sports Clothes are designed using Advanced Technology
Some sports clothes are designed with futuristic features which make them very efficient to users. Currently, manufacturing companies are able to incorporate mind bowing advancements in the production of sportswear. The most recent being the inclusion of thermoregulation features which allow those wearing sports clothes to maintain their core body temperature. Such clothes have the ability to control how heat is lost and gained when a person engages himself or herself in an intense activity such as running. Producing such clothes may require raw materials which may be very costly. As a result, the manufacturers have no other option but to sell their products at a very high price to cover the cost of production. For instance, Australian streetwear online uses high quality material to make better clothes to wear outdoors.
The fabric used in making sports clothes is expensive compared to regular fabrics such as wool and cotton. Polyester is one of the commonly used fabrics when it comes to designing sportswear. This is because it has the right characteristics for a good sports fabric. It is durable and therefore can be worn several times without wearing out. Its ability to stretch also makes it very convenient for the sports environment.
Those taking part in various sporting activities such as jogging can easily engage in strenuous activities without experiencing any resistance from their sports clothes. The fabric used in designing sportswear should also have a low ability to retain sweat. This will allow sportsmen to feel comfortable in their sports clothes even after sweating in them. The low moisture-retaining property of sports clothes prevents them from soaking up in sweat.
Fabrics that have such properties are all synthetic meaning that a lot of money has to be spent when making the fabric even before the sportswear is made. By the time the cloth is made the prices are already at the ceiling.
Sports clothes can also be expensive depending on the brand. Nike and Adidas are recognized globally as the best producers of sportswear. Almost everybody wants to have a taste of their sports jerseys and shoes. Due to the high demand and availability of market, the manufacturers set very high prices because they are confident that the products will be sold. This is true, as people still go from these brands despite the high prices. This encourages the manufacturers to set even higher prices and the cycle repeats itself. For summer clothing, streetwear shorts are made respectively to fit the weather and prices are set accordingly.
Customer Response during Product Launch
Like most products, prices in the sports industry are highly influenced by the in which customers respond to them during the launch. If the manufacturers notice that people love their sportswear and are appreciative of its qualities, they are likely to sell the cloth at a very high price when it finally reaches the market. Given that so many people are into sports, sportswear launches are often crowded because everybody wants to be the first to buy whatever is being showcased. Even after the price has been taken up those who did not get a chance to buy the sportswear will still go for it.